Commercial submissions make agents re-enter the same risk data.

Concept · Research-based

This is an industry analysis, not a client result. It separates published research from operating hypotheses that must be tested against an organization’s own workflows and data.

Commercial submission friction is a workflow and data-reuse problem, not simply a form-filling problem. A dependable process helps an agency assemble accurate, carrier-appropriate information, see what remains outstanding, and keep a clear owner for each next action without bypassing underwriting requirements or human judgment.

The 2026 Ivans/Applied Systems agency-carrier connectivity research points to repeated data entry and commercial submission automation as material concerns for independent agents. The figures are useful industry context. They do not establish the workflow, loss, or performance of any particular agency.

74%

named re-keying as their No. 1 workflow pain point

Applied Systems/Ivans reported that 74% of the 702 independent-agent respondents identified re-keying risk data into multiple carrier portals as their leading workflow pain point. This is a respondent-reported survey result, not an audit of every agency.

79%

wanted commercial submission automation from carriers

Commercial submission automation ranked as the capability respondents most wanted carriers to provide in the 2026 survey. The result describes agent preference; it does not prove that one automation product or integration will fit every carrier or line.

70% vs 62%

reported re-keying among commercial-heavy and personal-lines-focused agencies

The survey reporting showed a higher re-keying rate among commercial-lines-heavy agencies than personal-lines-focused agencies. Risk & Insurance described the commercial-heavy subgroup as agencies writing more than 75% of their book in commercial lines and noted that this was about 10% of the sample. Treat the subgroup result cautiously.

49% / 7%

commercial-heavy agencies relied on email / dedicated submission capture software

The 2026 survey reporting highlighted email as a commonly used collection method among commercial-heavy agencies, while relatively few reported using dedicated submission-capture software. This is a description of the surveyed group, not a recommendation to buy a particular platform.

The 2026 Ivans Connectivity Survey included 702 independent agents who voluntarily participated online between April and May 2026. It covered technology use, connectivity preferences, and workflow pain points, and was supported by the Agents Council for Technology. Applied Systems is an industry technology provider. The published percentages are respondent-reported findings and should not be generalized to every agency, carrier, line of business, or submission. They do not independently establish the causes of re-keying or quantify the cost inside a specific agency. Validate the problem with observed submissions and local operating data.

Follow the work, not just the software.

This is a simplified discovery map. The actual sequence, roles, systems, and exceptions must be documented with the organization.

01

Receive the insured's information

Collect the information needed for the specific risk and commercial line through the agency's approved channel. Record where each material fact came from, when it was received, and whether the information is confirmed or still requires clarification.

02

Establish the source record

Identify the agency management system or approved record that is authoritative for each field. Match the insured, locations, exposures, vehicles, schedules, prior coverage, and loss information carefully; do not create duplicate records simply to move faster.

03

Determine market fit and requirements

Review the risk against current, documented carrier appetite and submission requirements. Confirm which markets are appropriate to approach and identify carrier-specific applications, supplemental questions, schedules, and supporting documents.

04

Prepare and validate the submission

Reuse verified information where permitted, map it to the required destination fields, and check completeness, consistency, dates, and supporting evidence. Keep unresolved questions visible rather than filling gaps with assumptions.

05

Submit through an approved channel

Send the carrier-specific package through the carrier portal, approved integration, wholesaler, or other authorized channel. Preserve submission identifiers, timestamps, the version sent, and the person accountable for the handoff.

06

Manage questions and outstanding items

Record carrier questions, revised information, required documents, due dates, and the owner of each response. Distinguish agency-controlled work from items waiting on the insured, a third party, or the carrier.

07

Review quotes and disposition

Bring quote status, terms, conditions, declines, and next actions into the agency's authorized workflow. Licensed staff retain responsibility for coverage discussions, recommendations, binding instructions, and client approvals.

Where the operating model may break down.

These patterns are hypotheses, not statements about every organization in this industry. Each one includes a signal to look for and a way to validate it.

01

The same risk facts are entered repeatedly

Signal to look for

Staff copy named insured details, locations, classifications, payroll, sales, vehicles, property values, or other exposure fields from agency records into carrier portals, PDFs, spreadsheets, or supplemental applications.

Why it matters

Repeated entry consumes staff attention and creates opportunities for transcription differences. Some re-entry may be unavoidable when carrier-specific questions, validation, or unsupported interfaces require it; the agency needs to distinguish necessary work from avoidable duplication.

How to test it

Observe representative submissions across selected markets. Log each repeated field, its original source, each destination, why it was re-entered, who checked it, and whether a correction followed.

02

Carrier applications overlap but do not align

Signal to look for

The agency maintains different versions of similar information because carriers use different question wording, supplemental forms, schedules, or document requirements.

Why it matters

A single generic form may not satisfy each carrier's underwriting requirements. Conversely, rebuilding the entire package for each market can repeat work and make version control difficult.

How to test it

Compare the required fields and supporting documents for a defined risk class across a small set of target markets. Identify common fields, carrier-specific fields, conditional questions, and requirements that need licensed review.

03

Completeness is checked late

Signal to look for

A carrier or underwriter requests missing schedules, clarification, signatures, dates, or supporting documents after the submission has already been sent.

Why it matters

Late discovery creates another handoff and can extend the agency-controlled preparation process. Not every follow-up is a preventable error: underwriting may legitimately need additional information after reviewing the risk.

How to test it

Classify returned items by reason: missing at initial send, inconsistent data, carrier-specific requirement not captured, new underwriting question, or changed insured information. Measure preventable gaps separately.

04

Submission ownership is split across inboxes and portals

Signal to look for

The AMS, shared email, individual inboxes, spreadsheets, and carrier portals each show only part of the submission's current status.

Why it matters

A manager may be unable to see which markets have been approached, which responses are outstanding, or who owns the next action without asking staff to reconstruct the history.

How to test it

Sample open submissions and record their stage, target markets, last activity, external dependency, next action, due date, and accountable owner. Reconcile the sample against the source systems.

05

Market selection and submission status are difficult to compare

Signal to look for

Producers rely on separate appetite guides, personal knowledge, calls, or emails to decide where a risk should be placed and to understand which market has responded.

Why it matters

If appetite knowledge and submission outcomes are not recorded consistently, teams may repeat market research or have difficulty learning from previous placements. A tool cannot replace current underwriting guidance or broker judgment.

How to test it

Review how appetite information is sourced and updated, how market decisions are documented, and whether prior submissions, declines, quotes, and reasons can be retrieved reliably.

Understand the cost before choosing the fix.

The consequences below are possible operational effects. Their presence and materiality must be established through workflow observation and business data.

01

Producer and account-team capacity is absorbed by administration

Repeated preparation, data entry, status checks, and document chasing can reduce the time available for client conversations and work that requires professional judgment. The time impact must be measured in the agency's own process.

02

A complete submission can take longer to assemble

When information is scattered or requirements are discovered late, the agency may need additional internal and insured-facing handoffs before it can send a usable package. Carrier response time should be measured separately.

03

Inconsistent information can create avoidable correction work

Different versions of the same exposure or inconsistent dates can trigger clarification and rework. The agency should measure confirmed discrepancies rather than assuming every repeated field produces an error.

04

Leadership has limited visibility into workload and market progress

Without a reliable view of open submissions, blockers, aging, and ownership, managers may struggle to rebalance work or identify where the process is waiting.

Choose the smallest intervention that addresses the verified constraint.

Technology is one possible response. Sometimes the right first step is clearer ownership, better operating rules, or more disciplined use of tools already in place.

01

Standardize the pre-submission intake

Consider when

Use this when basic risk facts arrive through inconsistent formats or staff repeatedly chase the same information before preparing a submission.

Prerequisites

Define the minimum information by line and risk type, approved source fields, required evidence, conditional questions, and who may confirm or amend each fact.

Important caution

A generic intake form must not replace carrier-specific applications or create the impression that unverified information is complete.

02

Improve the current AMS and queue discipline

Consider when

Use this when the main constraint is unclear ownership, missing next actions, scattered status, or inconsistent use of fields and activities already supported by the current platform.

Prerequisites

Agree stage definitions, named owners, due dates, market identifiers, document status, exception categories, and the system of record for each item.

Important caution

Avoid creating a second shadow tracker that staff must update manually alongside the agency management system.

03

Create controlled, reusable submission data

Consider when

Use this when observation confirms that the same verified facts are repeatedly entered across carrier-specific packages.

Prerequisites

Build a field map, define source-of-truth rules, preserve provenance and timestamps, handle carrier-specific fields, and require review for changes or uncertain data.

Important caution

Do not force non-equivalent questions into one field or automatically reuse stale information. The person preparing the submission must be able to inspect and correct mapped values.

04

Connect systems through supported, authorized interfaces

Consider when

Use this when duplicate transfer is material, the source and destination platforms support stable connectivity, and carrier and vendor terms permit the proposed exchange.

Prerequisites

Confirm API or import/export availability, field mapping, identity matching, permissions, error queues, logging, version handling, vendor responsibilities, and rollback procedures.

Important caution

Do not scrape portals, bypass carrier controls, reuse credentials outside approved terms, or silently submit information without the required agency review.

What should be established before a build?

These questions help turn a general industry hypothesis into a specific, testable operating problem.

01

Which commercial line, risk classes, and markets account for the most submission work?

Evidence to inspect

Submission volume by line and segment, market distribution, producer or account-team workload, and a defined observation period.

02

Which risk fields are captured once and then re-entered, and where do they travel?

Evidence to inspect

Observed submission walkthroughs, field-level re-entry log, source records, carrier portal fields, and supplemental forms.

03

Which information is authoritative, verified, provisional, or waiting on the insured?

Evidence to inspect

AMS field configuration, document provenance, timestamps, client follow-up records, and data ownership rules.

04

What makes a submission complete for each selected carrier and risk class?

Evidence to inspect

Current carrier instructions, application and supplement requirements, appetite guidance, required schedules, and examples of returned submissions.

05

Who owns each market submission and each outstanding question?

Evidence to inspect

Assignment rules, queue records, shared mailbox procedures, portal activity, task due dates, and escalation paths.

06

Which parts of the workflow are technically and contractually eligible for integration?

Evidence to inspect

AMS and carrier vendor documentation, supported interfaces, API terms, security requirements, and carrier or wholesaler agreements.

07

Which decisions or communications must remain with licensed or otherwise authorized personnel?

Evidence to inspect

Agency procedures, producer authority, carrier instructions, approval requirements, and documented review controls.

Define the measure before setting a target.

A useful measure has a clear numerator, denominator, time window, source, and owner. Baselines should be agreed before implementation.

01

Manual re-entry touches per submission

Definition

Count manual transfer events for a defined set of fields from the source record into carrier portals, applications, spreadsheets, or other destinations.

Interpretation guardrail

Separate required carrier-specific validation from avoidable duplicate entry. Define which fields and workflow stages are included.

02

First-pass submission completeness

Definition

Share of submissions that meet the agreed initial package requirements for the selected carrier and risk class without a return for information that should have been included.

Interpretation guardrail

Classify new underwriting questions, carrier-specific follow-up, changed risk facts, and preventable omissions separately.

03

Agency-controlled preparation time

Definition

Elapsed time from receipt of the agreed minimum usable information to the agency's dispatch of the complete submission package.

Interpretation guardrail

Record time waiting on the insured, third parties, internal approvals, and carrier requirements separately. Do not label all elapsed time as processing time.

04

Correction and resubmission rate

Definition

Share of submissions requiring correction or a replacement package because information was missing, inconsistent, outdated, or mapped incorrectly.

Interpretation guardrail

Exclude legitimate underwriting requests and changes in the insured's information from preventable agency preparation errors.

05

Open-submission ownership coverage

Definition

Share of open submissions with a named accountable owner, visible current stage, next action, and due date or documented external dependency.

Interpretation guardrail

A populated owner field does not prove that the person accepted the task or that the next action is being progressed.

06

Quote progression by comparable cohort

Definition

Track quote receipt and disposition for submissions grouped by comparable line, risk type, market, and observation period.

Interpretation guardrail

Do not attribute quote or bind outcomes to workflow changes without considering appetite, risk quality, pricing, market conditions, and sample size.

Start with one workflow. Expand only when the evidence supports it.

The sequence below is a proposed evaluation method, not a fixed delivery timeline or a guarantee of results.

01

Select and observe one submission workflow

Choose one commercial line, risk segment, and a small set of markets. Trace recent submissions from insured intake to carrier response and record repeated fields, missing items, handoffs, and time spent.

Expected working output

Current-state workflow, field-level re-entry map, submission sample, and baseline definitions.

02

Define the reusable data and control model

Agree authoritative fields, verification status, source and timestamp, carrier-specific requirements, stage definitions, owners, approvals, and exception handling.

Expected working output

Target-state workflow, data dictionary, completeness checklist, role matrix, and control requirements.

03

Pilot the smallest practical change

Test an improved intake, AMS configuration, controlled reusable record, or one approved integration. Keep submission review, underwriting judgment, and required client or carrier approvals with authorized people.

Expected working output

A limited pilot with user instructions, exception logging, change history, access controls, and a rollback plan.

04

Compare and decide

Compare manual touches, preparation time, completeness, correction reasons, queue visibility, and user feedback against the agreed baseline. Separate agency-controlled time from external waiting.

Expected working output

A documented decision to expand, revise, or stop. Make no improvement claim unless the observed data supports it.

Evidence first. Claims only after measurement.

This is an industry concept and research-based diagnostic framework, not a client result or a claim that every independent agency experiences the same submission problem.

The 2026 Ivans/Applied Systems figures come from a voluntary online survey of 702 independent agents. They are not a census, independent operational audit, or measured baseline for an individual agency.

Carrier applications, underwriting questions, appetite, and submission requirements vary by carrier, jurisdiction, line, and risk. A reusable data layer must preserve those differences rather than flatten them.

This brief does not provide underwriting, coverage, eligibility, claims, or placement advice. Licensed and otherwise authorized professionals retain responsibility for risk assessment, client advice, carrier selection, binding instructions, and approvals.

Non-public personal and commercial information must be handled under applicable law, agency policies, contractual requirements, and least-privilege security controls. Check state-specific requirements; an NAIC model law is not automatically enacted in every state.

Integrations must use supported and authorized interfaces. Do not bypass carrier access controls, portal terms, security requirements, or required review steps.

Where the research comes from.

Sources provide industry context for the questions in this brief. They do not prove that a specific organization has the same conditions or will achieve a particular result.

01

Applied Systems / Ivans · 2026; survey conducted April–May 2026

2026 Carrier-Agency Connection Report

Primary industry-provider source for the 2026 agency-carrier connectivity survey, including reported workflow pain points, re-keying, and carrier digital capabilities.

Scope: The survey included 702 voluntary online respondents who were independent agents. The report also uses platform data and industry interviews. Percentages should be treated as respondent-reported findings, not a universal market benchmark.

02

Applied Systems · August 26, 2026

Agents Are Choosing Carriers That Automate Submissions, 2026 Survey Finds

Provides published headline results on submission friction, commercial submission automation, re-keying, and collection methods among commercial-heavy agencies.

Scope: Company press release summarizing the same Applied Systems/Ivans survey; it is not an independent replication of the survey.

03

Risk & Insurance · 2026

Re-Keying And Workflow Friction Are Costing Carriers Placement, Ivans Survey Finds

Provides additional context on the commercial-lines-heavy subgroup, including the definition used for agencies writing more than 75% commercial lines and reported manual collection methods.

Scope: Industry reporting on the Ivans survey, not an independent survey. Subgroup findings represent a smaller portion of the sample and should be interpreted cautiously.

04

National Association of Insurance Commissioners · Current NAIC topic page

Cybersecurity

Provides context on state adoption of insurance data-security requirements and the NAIC Insurance Data Security Model Law.

Scope: State adoption and applicable requirements vary. The topic page and model-law framework do not replace checking the law and regulator guidance for the relevant jurisdiction and entity.

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